Our fantastic, innovative IAM SUPER FOODS brand now has its sights set on stirring up the fast growing pre-cooked grains category with the launch of its easy, tasty IAM SUPER GRAINS – a new range of ‘out of this world’ ready to eat grain mixes in handy microwaveable pouches.
On-trend ingredients and flavours wrapped in vibrant, modern packaging are designed to attract younger, health conscious consumers who are looking for a fast and satisfying nutritious meal. The microwaveable pouches of pre-cooked, long-life grain mixes deliver all natural sources of protein and fibre.
There are four mixes in the range: Bulgur Wheat, Chickpea & Chive; Barley, Sweet Potato & Chorizo; Quinoa, Mixed Peppers & Lentils; and Spelt, Borlotti Bean & Mint.
The GRAINS launch comes hot on the heels of our IAMSOUPER high protein soups, which recently received a major distribution boost from Asda and Sainsbury – with Asda extending placements to over 500 outlets.